Jordan was lucky: his mom was employed as a senior writer at one of the world’s premier global consulting companies, and Jordan was enrolled at one of America’s top colleges, thanks in part to his brains and in part to his talent for shooting basketballs into hoops.

Realizing at a young age that his mother had a gift not only for such motherly activities as cooking and doing the laundry but also for writing, Jordan thought that it was a good idea to send the final drafts of his college papers and application essays for summer internships to his mom and ask her to take a look at them, which she was happy to do. She would return them to Jordan covered with red marks and suggestions in BOLD ALL-CAPS. His mom’s edits, comments, and suggestions helped Jordan as a freshman and sophomore to turn “B-” papers into “B+” grades and “B” papers into “A-” grades. Along the way, Jordan learned from all those red marks and suggestions and became a competent writer himself. So, as a junior and senior in college, he would receive papers back from his mom with few, if any, red marks at all. In his last two years of college, Jordan earned straight A’s and was named the top student in the college in Government & Legal Studies.

After graduating from college, Jordan realized that he had learned more about writing from his mom than from any of his professors, and he felt strongly that every other college student in the country should have access to a mom like his. So he founded OptimalEdits.com – the online paper-editing service. Students can submit the final drafts of their essays and other papers to OptimalEdits.com and receive them back within two to five days fully edited, with red marks and bold suggestions all over the place, just like Jordan’s mom used to do for him.